Close Menu
  • Breaking News
  • Business
  • Personal Finance
  • 2nd Amendment
  • Videos
  • Forum
  • More
    • Prepping & Survival
    • Health
    • Top Stocks
    • Stocks Portfolio

Subscribe to Updates

Get the latest news and updates directly to your inbox.

Popular Now
Baloney about Blue Angels, biting in the office, and more. July’s seven craziest stories Breaking News

Baloney about Blue Angels, biting in the office, and more. July’s seven craziest stories

By Dewey LewisAugust 2, 20250

NEWYou can now listen to Fox News articles! Yes, America, it’s been another truly crazy…

US-born job gains outpace losses among immigrant workers

US-born job gains outpace losses among immigrant workers

August 2, 2025
Migrant crossings through long-troubled Darién Gap plummet to near zero amid Trump crackdown

Migrant crossings through long-troubled Darién Gap plummet to near zero amid Trump crackdown

August 2, 2025
DOJ targets noncitizens on voter rolls as part of Trump election integrity push

DOJ targets noncitizens on voter rolls as part of Trump election integrity push

August 2, 2025
Facebook X (Twitter) Instagram
Trending
  • Baloney about Blue Angels, biting in the office, and more. July’s seven craziest stories
  • US-born job gains outpace losses among immigrant workers
  • Migrant crossings through long-troubled Darién Gap plummet to near zero amid Trump crackdown
  • DOJ targets noncitizens on voter rolls as part of Trump election integrity push
  • Appeals court denies Trump admin’s request to lift limits on Los Angeles immigration raids
  • A Two-State Solution Conference With No Solution in Sight
  • Comer OKs delay for Ghislaine Maxwell’s congressional testimony, denies immunity request
  • WATCH: Dem senator agrees with GOP that Trump’s making progress on trade war
Facebook X (Twitter) Instagram LinkedIn VKontakte
Saturday, August 2
Republican Investor
Banner
  • Breaking News
  • Business
  • Personal Finance
  • 2nd Amendment
  • Videos
  • Forum
  • More
    • Prepping & Survival
    • Health
    • Top Stocks
    • Stocks Portfolio
Subscribe
Republican Investor
You are at:Home » XX-XY Athletics looks to redefine mainstream in 2025, eyeing women's sports star signings and hit viral ads
Business

XX-XY Athletics looks to redefine mainstream in 2025, eyeing women's sports star signings and hit viral ads

Press RoomBy Press RoomFebruary 2, 2025No Comments4 Mins Read
Facebook Twitter LinkedIn Tumblr Reddit WhatsApp
XX-XY Athletics looks to redefine mainstream in 2025, eyeing women's sports star signings and hit viral ads
Share
Facebook Twitter LinkedIn Pinterest Email

The startup sportswear brand XX-XY Athletics, founded by former U.S. gymnast and Levi’s executive Jennifer Sey, crossed seven figures in profit in its first 10 months in 2024, she told FOX Business in an exclusive interview. 

Sey isn’t trying to compete with Nike for sportswear supremacy by any means. She recognizes the difference in resources between her company and the industry juggernauts. She’s simply taking up all the real estate that those companies have refused to compete for – activist apparel for women athletes opposed to trans inclusion in their sports and locker rooms.

Election year 2024 saw that issue ignite a sprawling counterculture movement. Former college swimmer Riley Gaines, considered one of the pioneers of the movement with her lawsuit against the NCAA over having to face Lia Thomas in the 2022 NCAA championships, was Sey’s first brand ambassador. 

SIGN UP FOR TUBI AND STREAM SUPER BOWL LIX FOR FREE

Since then, the company has launched an NIL program. That roster added prominent Mountain West volleyball players Brooke Slusser and Sia Liilii, and Gaines’ younger sister Neely Gaines, a gymnast at the University of Kentucky. 

But Sey is honest about what her brand, and cause as a whole, is missing so far. 

“There isn’t a top-tier competitive female athlete or coach that has stood up for the protection of women’s sports,” Sey said. She added that women’s tennis legend Martina Navratilova is one example of a star who has, but isn’t actively competing. 

“We don’t have any currently-competing top-tier athletes who have spoken out. I think that’s an illustration of how far we have to go. It should be normal for them to stand up and say ‘I will fight for the protection of women’s sports,’ and yet they haven’t, because I think a lot of them are afraid of being called terrible names.” 

For Sey, all of the women athletes who have signed with her brand so far had no reservations about taking on the backlash that might come with it. And that’s because each of them had already been aligned with the cause of protecting women’s sports before signing. 

But she thinks that can change in 2025 and beyond, and is aiming to do that. She already has her pitch for them. 

“I would say, ‘You have enjoyed tremendous success as a female athlete, tremendous opportunity. Don’t you want to ensure that girls and young women in future generations have that same opportunity? It is impossible if we don’t keep women’s sports female.'” 

But Sey also knows there are financial barriers to this. 

CLICK HERE FOR MORE SPORTS COVERAGE ON FOXBUSINESS.COM

“I’m not going to pretend I can offer what Nike offers or even what a Vuori offers [financially],” Sey said about pitching potential brand ambassadors who are on the fence about joining her cause. “But I take great solace and courage myself in knowing I’m standing up and doing the right thing, and you will grow with us, and you will know that you stood and did the right thing and protect women’s sports for future generations, and you will have financial opportunity that comes with our growth.”

“But I’m not going to sit there and pretend I can compete with Nike as far as what I’m going to pay them, we’re 10 months old… but we will grow.” 

Sey says she is keeping a close eye on some potential star athletes who she knows are “secretly on her side.”

“We know there are women secretly on our side who haven’t been brave enough yet,” Sey said. “We’re waiting patiently for their courage and to do the right thing.” 

For Sey, a step toward attracting that talent was taken on Sunday, when the company launched its latest video advertisement. The “Real Girls Rock” ad portrays the brand’s ambassadors, who have stood up for women’s sports, facing vulgar hate comments and witnessing liberal media outlets berate them as “transphobic.”

It tackles the mainstream’s taboo around the brand head on, and uses it as a powerful marketing prop. The ads are set to run on the respective podcasts hosted by Michele Tafoya, Megyn Kelly and Riley Gaines. The goal is to get the ad to go viral. 

“With virility comes increased business, as we reach out to more people and bring new people into the fold and into the brand, that helps us grow our business.” 

Follow Fox News Digital’s sports coverage on X, and subscribe to the Fox News Sports Huddle newsletter.



Read the full article here

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
Previous ArticleVP Vance calls on US 'to do a better job' with aviation safety after 'incredibly heartbreaking' DC plane crash
Next Article Mavericks GM discusses 'tough decision' to trade young superstar Luka Dončić

Related Posts

US-born job gains outpace losses among immigrant workers

US-born job gains outpace losses among immigrant workers

August 2, 2025
NYC cleaning lady describes terrifying face-to-face encounter with gunman: ‘I was so scared’

NYC cleaning lady describes terrifying face-to-face encounter with gunman: ‘I was so scared’

August 2, 2025
Jaguar CEO steps down after ‘woke’ rebrand sparked massive social media firestorm

Jaguar CEO steps down after ‘woke’ rebrand sparked massive social media firestorm

August 2, 2025
Disney World ferry boat crashes into dock during rough weather: ‘A lot of people screaming’

Disney World ferry boat crashes into dock during rough weather: ‘A lot of people screaming’

August 2, 2025
McDonald’s plans AI expansion to streamline customer orders, executive says

McDonald’s plans AI expansion to streamline customer orders, executive says

August 2, 2025
Ford recalls 312K trucks and SUVs over brake failure risk that increases crash danger

Ford recalls 312K trucks and SUVs over brake failure risk that increases crash danger

August 1, 2025
Add A Comment

Comments are closed.

Follow us
  • Facebook
  • Twitter
  • Instagram
  • Pinterest
Highlights
US-born job gains outpace losses among immigrant workers Business

US-born job gains outpace losses among immigrant workers

By Press RoomAugust 2, 20250

American-born job growth surged by close to 2 million in the last 12 months as…

Migrant crossings through long-troubled Darién Gap plummet to near zero amid Trump crackdown

Migrant crossings through long-troubled Darién Gap plummet to near zero amid Trump crackdown

August 2, 2025
DOJ targets noncitizens on voter rolls as part of Trump election integrity push

DOJ targets noncitizens on voter rolls as part of Trump election integrity push

August 2, 2025
Appeals court denies Trump admin’s request to lift limits on Los Angeles immigration raids

Appeals court denies Trump admin’s request to lift limits on Los Angeles immigration raids

August 2, 2025

Subscribe to Updates

Get the latest news and updates directly to your inbox.

About
About

Republican Investor is one of the top news portals to cover business, personal finance and second amendment news, follow us to get the latest news.

We're social, connect with us:

Facebook X (Twitter) Instagram LinkedIn VKontakte
Popular Posts
Baloney about Blue Angels, biting in the office, and more. July’s seven craziest stories

Baloney about Blue Angels, biting in the office, and more. July’s seven craziest stories

August 2, 2025
US-born job gains outpace losses among immigrant workers

US-born job gains outpace losses among immigrant workers

August 2, 2025
Migrant crossings through long-troubled Darién Gap plummet to near zero amid Trump crackdown

Migrant crossings through long-troubled Darién Gap plummet to near zero amid Trump crackdown

August 2, 2025
Latest News
DOJ targets noncitizens on voter rolls as part of Trump election integrity push

DOJ targets noncitizens on voter rolls as part of Trump election integrity push

August 2, 2025
Appeals court denies Trump admin’s request to lift limits on Los Angeles immigration raids

Appeals court denies Trump admin’s request to lift limits on Los Angeles immigration raids

August 2, 2025
A Two-State Solution Conference With No Solution in Sight

A Two-State Solution Conference With No Solution in Sight

August 2, 2025
Copyright © 2025. Republican Investor. All rights reserved.
  • Privacy
  • Terms of use
  • Press Release
  • Advertise
  • Contact

Type above and press Enter to search. Press Esc to cancel.