JetBlue on Tuesday unveiled a new domestic first-class experience that will be available for booking this fall.
The new offering, called BlueFirst, will feature redesigned seats, premium amenities and upgraded seatback technology, the airline said.
“Domestic first class has become easy to predict. We think it’s time for a fresh take,” JetBlue CEO Joanna Geraghty said in a statement.
“Customers are increasingly looking for more premium experiences, and BlueFirst gives them an elevated experience that feels distinctly JetBlue, with thoughtful touches, caring service and great value.”
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The first aircraft featuring JetBlue’s new BlueFirst cabin is expected to enter service later this year.
The redesigned seats will be arranged in a two-by-two configuration and offer 5 inches of recline and up to 7 additional inches of legroom compared with JetBlue’s standard economy seats.
The seats will also feature Tuft & Needle foam designed to “offer each customer personalized support and responsive pressure relief throughout the flight,” the airline said.
Travelers will also have access to 13.3-inch seatback screens with Bluetooth connectivity, free Fly-Fi internet and USB-A, USB-C and AC power outlets.
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BlueFirst passengers on overnight flights will receive a blanket and snooze kit.
“Customers told us loud and clear that comfort matters most, so that’s where we started,” Geraghty added.
The cabin will also feature seatback ordering and a “Mixologist Mode,” allowing passengers to create custom cocktails.
On flights of 899 miles or longer, customers will receive a meal featuring an entrée, side and dessert.
The airline will also offer rotating premium snacks, sommelier-selected wines, specialty coffee and teas.
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Additionally, BlueFirst customers will receive Group 1 boarding, dedicated overhead-bin space, priority check-in, expedited security access at more than 30 airports, two free checked bags and priority baggage delivery, according to JetBlue.
Change and cancellation fees will be waived on BlueFirst and BlueFirst Flex fares.
JetBlue said BlueFirst will be offered in markets where it does not currently operate Mint, its premium business-class cabin.
The airline said it plans to announce additional details later this year.
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